Role and importance of advertising

Role and importance of advertising Advertising is the most important weapon to market any product or service. To success an advertising campaign there should be creative minds to promote. Collecting and using information of customers as well as the competitors of your customer can create a huge advantage to take the competitive advantage. In this section we try to present, how effect for creative designing IS and through that we like to discuss what are the ting that world concern about advertising. In here we would like to introduce the way to success in creative designing using IS. The creative industries in which the product or service contains a substantial element of artistic or creative endeavour (Caves 2000) are industries that supply goods and services that we broadly associated with cultural, artistic, or simply entertainment value (Caves 2000). The media and advertising industries, in which creativity is seen as central are considered to be creative industries. At the same time, there has been petite IS research on creativity, in distinction to the sufficient literature on creativity in engineering, science, education, architecture, and psychology (Couger et al., 1993), and even less so in the organizational, managerial context. What is advertising? Advertising  is a type of  communication  designed to  convince  an audience (viewers, readers or listeners) to buy or take several action upon goods, ideas, or services. It includes the name of a product or service and how that product or service could do well to the consumer, to convince a target market to obtain or to consume that particular  brand. These messages are generally paid for by sponsors and viewed by the use of various media. Advertising can furthermore provide to communicate an idea to a huge amount of people in an endeavour to encourage them to capture a certain action. Advertising theory Hierarchy of effects model It explains the goals of an advertising promotion and for each individual advertisement. The model suggests that there are six steps a customer or a business shopper moves through when doing a purchase. The steps are: Awareness Knowledge Liking Preference Conviction The actual purchase Means-End Theory This tactic suggests that an advertisement must have a message or means that leads the customer to a desired end state. Leverage Points It is considered to move the customer as of understanding a products benefits to connecting those benefits with personal values. Verbal and Visual Images Current Trends The Marketing Mix The marketing mix has been the strategic concept to advertising. The marketing mix was proposed by Professor  E. Jerome McCarthy  in the 1960s. The marketing mix contains of four basic components called the four Ps Product is the first P representing the real product. Price represents the method of defining the rate of a product. Place represents the variables of receiving the product to the customer like supply channels, market exposure and movement organization. The final P stands for Promotion which is the procedure of reaching the target audience and convincing them to go out and purchase the product. Niche marketing Another important tendency concerning future of advertising is the rising reputation of the  niche market  using niche or targeted ads. Also carried nearly by the Internet and the concept of  The Long Tail, advertisers will have an increasing talent to grasp exact audiences. In the earlier, the most effective way to convey a message was to complete the biggest  mass market  audience conceivable. But, usage tracking, consumer profiles and the rising popularity of niche content carried nearby everything from  blogs  to social networking web sites, afford advertisers with audiences that are lesser but much well defined, leading to advertisements that are more significant to viewers and more effective for companies advertising products. Most successful method to advertise The informal availability of the Internet has engaged the advertising world by tempest with several enterprises taking to the online standard to promote their goods and services to the worldwide market. Though, the up-to-date research records are demonstrating that the most effective advertising intermediate remains to be the Print Media. One of the top media agencies in England feels that by advertising in newspapers and magazines you can expanse a more dedicated group of customers who likes to buy your goods online. According to the agency, online business is well for making purchases due to the luxury level it deals in that publics do not have to drive long distances to buy goods. On the source of fashions and readings, some of the top commercial organizations feel that once it approaches to advertising, newspapers and magazines evidence to be more successful. This is for the reason that customers put more reliance in newspapers and magazines while compared to online promoting. They think that this happen because people who publicise in newspapers seem like more honest because they pay for advertising for their assistances. Advertising online is free in some cases, and therefore the probabilities of frauds will be high. Several of the best advertisement companies in the world create colour advertising reachable and cost effective for small and medium level businesses to advertise in top newspapers in the UK. The pages of advertising agencies, which publish in the weekend extra newspapers, are particularly dedicated to small and medium level businesses to promote their goods and services. These pages are read by an extremely dedicated group of customers who are beholding for good online deals which they can buy easily from their households. According to certain advertising firms, an effective advertising plan combines the influence of both online and offline methods. They recommend that web based businesses have to advertise in the magazines and newspapers to success over consumers and afford for online buying procedures so that they can buy from their home at any time they like. Online businesses can combine the finest of both mechanisms, by succeeding this strategy Furthermore, instead of publishing a classified ad on any page of a newspaper, firms can publish advertisements in completely dedicated space for online companies to advertise their products or services. As an example, certain dedicated pages of the advertising firms are read by educated and rich groups of individuals who know that this area is dedicated for online advertising offerings. Business firms can contact the agents of reputed advertising agencies who can support to choose the exact newspapers or magazines to publish advertisements, based on target audience. The Advertising agents make their approvals based on publication, demographics, location, etc. so that will increase the chance of success the target audience. By surfing a website that well know offline advertising firms, businesses can gain an awareness into the happiness level of online businesses who have published on the firms pages and observed a growth in circulation. By advertising in printed media and especially on the firms page, can also reach people who dont have technical knowledge enough to browse the Internet and looking for goods and services. These societies basically have to read advertisements on the dedicated agency pages, take the URL and log on to particular business website to create purchases. These can be taken as reasons that the modern tendencies in advertising use the printed media to drive online traffic where people can create purchases expediently without traveling big distances. Creative advertising benefits with IS, Case study Case Study,  26.02.08 INTRODUCTION Innovative use of Windows Live Spaces, together with creative advertising and a dedicated pet health microsite, helped to build a community of animal lovers around Nestlà ©s Purina ONE pet food brand. Advertising online with MSN raised message awareness by over eight percentage points, with purchase consideration rated as excellent. CAMPAIGN OBJECTIVES Reach a target audience of women aged 35 and over Raise awareness of the Purina ONE brand Increase perception of Purina ONE as a high-quality pet food Drive brand association with health and nutrition Recruit long-term buyers through a one-month trial challenge. CREATIVE EXECUTION A combination of the MSN Lifestyle channel, Windows Live Hotmail, Windows Live Messenger and Windows Live Spaces allowed Nestlà © to reach 1.2 million pet-owners with creative advertising directing them to a campaign microsite. For the site itself, MSN advertising created content focused around pet health and nutrition, with features such as Ask the Expert and Pet Guides. Innovative use of Windows Live Spaces allowed owners to keep diaries of their pets progress through the one-month trial challenge. RESULTS Advertising online with MSN generated 14,995 clicks to the Purina ONE microsite, with Dynamic Logics Advertising Effectiveness Report measuring major uplifts against the key campaign objectives: Brand awareness up 6.7 percentage points Online ad awareness up 7.1 percentage points Message association up 8.9 percentage points Purchase intent up 6 percentage points, greatly exceeding the pet food market average and earning a ranking of excellent.

Family and community Essay

Several factors influence student’s learning. These may be enumerated as individual experiences, talents, and prior learning, as well as language, culture, gender, health, family, and community. It is essential to understand and analyze these factors to make successful students from the perspective of the teacher. Individual experiences Individual experiences of students influence student learning as it is only through the use of meaningful information, personal experiences and the student’s thoughts and beliefs that they can develop their knowledge and enhance their learning strategies and cognitive skills. Their experiences and responsibilities make them goal oriented and they contribute to their individual learning. Through their experiences, they will be able to access their preference of learning and its pace. However, as these preferences may not always help them, the educators must help them with their experiences and preferences and modify whenever required. Experiences also create individualism and differences among the students. Thus, the educators must be sensitive to their differences and allow them to adapt in their own ways, building their individual approaches and strategies. As the student learns to relate new information with his or her experience, his knowledge broadens and deepens. As we will learn later on, individual experiences, both academic and personal, builds our prior knowledge, which is very important for the students and effects student learning. (Edelman, 2005) Talents Some individuals are born with and some develop their individual talents and capabilities. The talent of an individual determines the nature of the relation among his new experiences and new information gathered. Thus, his talent can reorganize, modify and even add to his existing knowledge. However, there is some distinction among talent and giftedness. While giftedness requires one to possess and use his spontaneously expressed and completely untrained natural abilities or gifts or aptitudes so that he can be among the best in his age group, on the other hand talent requires the capability to systematically develop knowledge and skills or abilities in one field so that the child can be above others in his age group. Thus, talent influences the learning abilities of a child greatly. As talents are nothing but natural anilities of a child, faster and easier learning processes help to develop greater natural abilities or talents in a student. Talent affects the intelligence of a student, which determines his ability to reason things. A student’s talent also motivates him to perform better than the others helping in his learning process. (Kar, 2006) Prior learning A student’s prior learning affects his capabilities, approaches and strategies thus, influencing his learning abilities. As said earlier new knowledge needs to be integrated with the student’s prior knowledge to increase his learning abilities. Nevertheless, if the student does not have any prior knowledge then this integration will not take place isolating the new knowledge, which the student will not be able to utilize in his new tasks. In addition, those students who have some idea about a certain topic learn faster than others do. They can readily link their prior knowledge to the new one infusing them to increase their knowledge database. Prior knowledge also generates curiosity and interest in the student to learn more thus, helping him in his learning. Students also learn faster and can remember things better if they can link new information to an appropriate prior knowledge. This mainly helps during examinations. The students also listen to their educators and pay better attention increasing their learning. Prior learning definitely influences student learning since it builds up self-esteem in the student and they find themselves in familiar grounds when attending a lecture. In addition, the process of learning begins with prior knowledge and proceeds with newly presented information. In addition, if the students do not have any understanding or knowledge about what they are learning they may become frustrated feeling inadequate and unsuccessful. (Edelman, 2005) Language A student’s language greatly affects his learning abilities. As most of the students are proficient in their native languages, they are more comfortable when taught in the same language. They understand more and thus, are able to learn more. Nevertheless, they also need to learn the universally dominant language, English, even if it may be difficult for some students to learn. All the educators may not be proficient in the student’s native language and thus, if he is not able to understand the language used in the lectures he will be left behind in his studies. Thus, there should be a common language of interaction between the students and educators and among the students themselves so that they can communicate with each other. Thus, the more the student is academically sophisticated in his language skills the easier it will become for him to increase his abilities and knowledge. (Fletcher, 2005) Culture Culture includes religion, ethnicity, socio-economic background and even at times gender. Thus, it is evident that culture definitely affects student learning. Their individual experiences in their early years and values of their cultures affect their process of learning. As students remember and learn things faster when they can relate new information to prior knowledge, if they can link their classroom instructions to their experience and culture they will be able to familiarize with the topic faster. In addition, students having same cultural backgrounds have similar styles of learning and can thus, help each other to learn and perform better. This is also important as sharing information increases ones knowledge database. A child’s roots and cultural values and experiences affect his academics and learning process as it makes them independent in their thinking and open to learning new things. It also affects their accuracy, objectivity, analytical thinking and independence. Their values and cultures transform into their learning experiences increasing their knowledge, aptitude and thinking and improve their learning abilities making them better competitors. A student’s personal and cultural experiences also influence his language, which plays an important role in his learning abilities. (Kar, 2006) Gender Gender is also one of the factors that mildly influence a student’s learning process. Sometimes not only the gender of the students affect their learning process but also the gender of the teacher. This is because most of the times, female educators consider male students inattentive and disruptive and female students are a little hesitant to approach male educators. Also sometimes, the educators prefer only male or female students in their class depriving the other sex valuable instructions. It has also been seen that since female students outscore the male ones, the educators prefer to teach the female students. However, this can have negative affects on the learning process of the male students who deserve equal opportunities. Nevertheless, it has also been seen that most of the boys attend their educational institutions less than the girls attend and thus, sometimes fall behind the girls in their academics. On the other hand, in some communities the girl students are not allowed to attend schools and colleges due to their culture. This affects the learning process of the girl students who, even if they are interested in learning, are not allowed to do so. Sometimes the gender of the educator affects communication between the student and teacher as some students pay more attention and give better performance if taught by a teacher of the same gender. However, the gender of the educator does not matter as long as the educator is able to support and recognize the talent in the students and the students are able to learn from them effectively. (Edelman, 2005)

Women’s Employment and The Phenomenon of Dual Breadwinners in Canada

Throughout the early parts of Canadian history, Canadian women served only as wives and mothers where they shared the reservations of motherhood, the tasks and responsibilities of managing their home, and the vocation of serving their families (Errington 7). Throughout this century, labor or work was significantly divided based on gender. As Elizabeth Jane Errington wrote, â€Å"Men hunted, worked the fields, and tended to the heavy outdoor chores. W]omen kept the home, raised the children, and provided the food and clothing needed for daily subsistence† (8). Regardless of their economic status, women were limited to producing goods and services for their households. They were tasked to clean the house, cook food for the family and worked on a routine household chore. Thus the lives of Canadian women were dictated by the â€Å"cycles of pregnancy, childbirth, and lactation† (Errington 11). During the twentieth century, women were still discriminated in employment. There were reports of unequal pays between men and women workers wherein men’s salary is far above than women’s salary. However, during the 1950s to 1960s, the â€Å"new employment statutes† in Canada were formed to prevent discrimination in employment relation to race, religion, and gender. For instance, the â€Å"first Canadian Bill of Rights† has enclosed equal employment opportunity for all Canadians regardless of their gender, thereby prescribing equal pay for men and women. However, this bill failed to address the employment condition of the disadvantaged group. Thus, in 1970s, brought by increased pressure from minority and women group, the federal government instituted special programs that would improve the employment status of both groups. In 1977, the Legislature passed the â€Å"Canadian Human Rights Act† which aimed â€Å"to protect Canadians from discrimination based on ten grounds: race, national ethnic origin, color, religion, age, sex, marital status, family status, disability and conviction for offence for which a pardon has been granted (Human Resources and Skills Development Canada† [HRSDC]). Six years later, the â€Å"Royal Commission on Equality in Employment (RCEE)† was founded to advance equal employment opportunities through methods deemed as most effective, efficient, and equitable. This activity was delegated to individuals with disabilities, aboriginal peoples, minority persons and women. The following year, Judge Rosalie Abella released the report of this commission which addressed the problem relating to employment disadvantage. This report served as an instrument in the creation of â€Å"Employment Equity Act† in 1986, the purpose of which is to: Achieve equality in the workplace so that no person shall be denied employment opportunities or benefits for reasons unrelated to ability and, in the fulfillment of the goals, to correct the conditions of disadvantage in employment experienced by women, Aboriginal peoples, persons with disabilities, and visible minority people by giving effect to the principle that employment equity means more than treating persons in the same way but also requires special measures and the accommodation of differences. (HRSDC) Ever since this Act was instituted, the number of women’s employment increased significantly, almost causing women to claim equal percentage of employment with men’s employment. Considering a family where both a father and a mother are employed, dual breadwinners have become a trend in most family living in Canada. As the Canadian Human Rights Commission (CHRC), referring to equal pay between men and women, noted â€Å"Canadian women have achieved considerable progress towards equality in the past few decades but are still far from having reached full substantive equality. Current Trend in Employment Equity: A report on Women’s Employment From 2005 to 2006, women's representation in employment remained steady at 42. 7 percent. In 2005, the percentage of women’s representation in the private sector was 43. 3 percent, while in 2006, it was at 43. 1. At the public sector, women’s representation was at 41. 7 percent in 2005, while in 2006, women’s employment was 42. 1 percent. Although, women’s employment is significantly high, it remained below the availability in both the public sectors and private sector with a total 48. percentage (HRDC). In the federally regulated private sector, most women found employment in the banking sector with 134,274 women population or 68. 4 percent in 2006. Other private sectors where women have representations are in communications, with 88,398 employed women or 40. 8 percent; transportation with 38,949 women employees or 24. 5 percent; and others with 14,783 women representation or 30. 2 percent (HRSDC). Meanwhile, the number of women based on their selected occupational group is also noticeable with a total of 44. percent in 2006, wherein women who are employed as senior manager was 22. 2 percent; middle and other managerial level at 44. 2 percent; professionals at 46. 3 p ercent; and Employment Equity Occupational Groups at 44. 7 percent. Compared to the employment equity data in 2001 wherein women employment based on occupational group is summed up to 45. 3 percent, women’s representation is lower in 2005 where said total percentage was at 44. 5. Yet, it increased with . 2 percent as compared to the previous year (2008) (HRDC n. p. ). Furthermore, according to a report from Labor Force Survey (LFS), the total number of employment in Canada has declined in March 2009, recording an estimated 61,000 unemployed. This marked the highest unemployment rate of 8. 0 percent as compared to 2001 where unemployment rate is only at 0. 3 percent. Employment losses are common among men ages 25 to 54 with 7. 7 percent unemployment rate, and the youth ages 15 to 24 with 14. 8 percent unemployment rate. In contrast to 7. 7 percent unemployment rate among men between the ages 25 and 54, the percentage of unemployed women in the same age bracket was at 5. percent (Statistics Canada 7). Employment of men whose age ranges from 25 to 54 was at 7,236. 6 (in thousands) while employment among women in the same age bracket was at 7,246. 5 (in thousands) recorded in March 2009 (Statistic Canada 24). Increased in unemployment rate was due to the financial crisis that faced the world economy where Canada is one of the most affected countries. Looking at the figures, one may assume that women are claiming equal distribution of employment among men. Also noticeable is the low unemployment rate among women (5. %) as compared to men (7. 7%). This only indicates that women are participating actively (by being employed) in both public and private sectors in Canada. Most Canadian women are now becoming family’s breadwinners. Employment Equity for Women is not yet in Full Substance Many changes have occurred concerning women’s representation in the federal government of Canada. Aside from labor force participation, Canadian women also found themselves actively participating in electoral federal voting (Erickson and O’Neill 375). According to Erickson and O’Neill, factors such as increase in levels of education, occupational segregation, and lower pay rates incited Canadian women to cast their vote on people, party, or policy that aims for women equality with men. Armed with these struggles, Canadian women are now seeking for a fairer treatment in the workplace. Gender-sensitive groups petition for creating policies that would provide equal pay, treatment, and opportunities for women seeking for employment and those who are already working. They also urge the federal government to stop violence against women which are often manifested in the form of spousal and sexual assaults. Although the status of Canadian women has significantly developed from being housekeepers to becoming senior managers, equality between men and women in the workplace is not yet fully realized and implemented. As the CHRC noted, â€Å"For instance, in 2000, the average employment income for full-time female employees working year-round was 70. 8% of the income of male workers. Aside from the employment income, other factors such as gender, ethnic origin, race, and disability contributed to the economic disadvantage of Canadian women. As has been stated, â€Å"gender-based violence in the form of spousal and sexual assaults† also prohibits the substantive equality of men and women (CHRC). With regard to nature of employment, although the employment rate of Canadian women has increased, they are â€Å"more likely to be hired in part-time a nd temporary work as compared to men† (Cranford, Vosko, and Zukewich 456). This indicates that Canadian women are more exposed to negative employment environment such as â€Å"limited benefits and statutory entitlements, low earnings, job insecurity, low job tenure, poor working conditions, and high risks of being sick† (Cranford et al. 456). Many critics blamed the â€Å"feminization of employment norm [which] caused the erosion of the standard employment relationship [which then led to] the spread of non-standard forms of employment that exhibit qualities of [unstable] employment† often experienced by most Canadian women (Cranford et al. 56). The growth of non-standard employment began in 1980s and is continuously being practiced in the country. Furthermore, the feminization of employment standards was said to be brought by the following factors: occupational and industrial segregation; increased number of women participating in formal labor force; the gendering of jobs to accommodate more laborers; and occupational and income division betwe en and among men and women (Cranford et al. 460). Looking at this employment trend, it seems that Canadian women are still victims of inequality. In fact, many studies confirmed that the reason why most Canadian women working on a part-time and temporary basis is because they are being obliged to perform their chore of care giving for their family. As Cranford and associates put it: â€Å"[O]ver-representation of women in more precarious forms of employment is shaped by continuous gender inequalities in households resulting in women’s greater responsibilities for unpaid domestic work compared to men† (460). Thus, although most Canadian women are now taking their part as breadwinners of the family, they are still more bound by their household responsibilities as compared to men. Women Employment and Dual Breadwinners With the increasing number of women receiving higher levels of education, particularly those who are able to finish their college degrees, most of them are finding their chance to be employed in a high paying job. Being highly paid, these women are no longer concerned with the financial support that would come from their spouses. Most of them are interested in becoming successful in their chosen career. Such women’s aggressiveness often results in bringing home higher income as compared to their husband. However, over time, the phenomenon of dual breadwinners in most households across the globe has been bombarded with different issues relating to gender roles, equality, economic status, and others. It has been perceived that when a woman (particularly married woman) starts to work and serve as the breadwinner of their family, indirectly, the tendency is that later, she would abandon her role as a wife and as a mother. As Dr. Gail Saltz wrote: For some couples, having the woman make more money than the man creates an insurmountable problem. Some men feel emasculated if their wives are the primary breadwinners and they are asked to take on more household chores and additional childcare responsibilities. And some women feel resentful if they not only shoulder most of the household’s financial obligations, but also are expected to pick up the lion’s share of the domestic responsibilities. Moreover, living in a society that associates money with power, most people believe that the one who brings home more money automatically would lead or dominate the members of the family. Yet, the positive effect of women’s employment and the event of dual breadwinners can be observed in the progress of the economic and financial status of each household where both parents are employed and are receiving good income. Women Breadwinners in Canada One of the most radical changes in Canadian employment condition brought by the passage of Employment Equity Act was the growth of dual-earner husband-wife families as early as in 1960s. Statistics Canada identified that the increased in numbers of dual-earner couples during the past years was brought by the growth in numbers of wives who serving as the main wage earner in the family. In 1967, it was recorded that approximately 11 percent of married women were earning more than their spouses. In 2003, this percentage had nearly tripled, recording 29 percent increase on the number of women serving as primary breadwinners. Findings revealed that wives serving as primary breadwinners have an income of approximately $41,200 in 2003 compared to $57,800 income of their male counterparts (Statistics Canada). Although it has been noted that there are a considerable number of Canadian women who serve as primary breadwinners, Statistic Canada noted that primary-earner married women are receiving an income that is less than the income of primary-earner husband. Thus, families with wives as primary breadwinners are noted to lag behind the families with husbands serving as primary breadwinner. As stated in Statistic Canada report, Family incomes in which the wife was the primary breadwinner averaged $74,000 in 2003, compared with $86,000 for families in which the husband was the primary earner. In addition, on average, primary-earner wives contributed less to family income than primary-earner husbands. Employment earnings of primary-earner wives represented just over half of their family's income, while the earnings of primary-earner husbands corresponded to two-thirds. Analyzing this development, it can be assumed that although most Canadian women had found their place in labor sectors, there are still factors which serve as barriers for women to become the primary breadwinners of their families. Analysis and Conclusion Although women’s employment had increased over time and that there are a significant number of women who serve as family’s breadwinners, women have not yet reached an equal status with men nor replaced them as the primary earner in many families in Canada. One of the factors contributing to such trend is related to the amount of income being received by most employed women. Although the Employment Equity Act encouraged equal pay between men and women, most companies in Canada still give higher income, benefits, and incentives to male workers due to perceived work hazard where male workers are more exposed. Another reason is that most women are engaged in low paying job. Although there are some who work as managers and high professionals, many women are employed in blue-collar occupations such as clerical, secretarial, service, and sales jobs where the salary is low. Men who are employed in blue-collar jobs receive higher pay than men because of the nature of their work which require strong physical attributes. Moreover, though there are a large number of women employed in both private and public sectors, the tenure of their employment could not guaranty high earnings. In addition, most women are more often receive part-time, temporary, or contractual jobs as compared to a large number of men working as full-time employees. Being employed as part-time worker prohibits women to receive more benefits and incentives being given to full-time employees. With these conditions, the following conditions of employed women in Canada can be inferred: (1) equity and equality between men and women has not yet reached its full substantive goal; (2) Canadian women are still victims of male dominion both in family and labor affairs; (3) Canadian women are still struggling to have an equal status with Canadian men as primary breadwinners; and (4) Canadian women still need to encourage the federal government to create a more effective and efficient policy addressing the issues of inequality between men and women by enclosing all the aspects of living (economic, social, political and cultural). Only when these conditions are addressed properly will Canadian women receive their equal share in all aspects of living among with men. Meanwhile, the positive effects of women’s employment and phenomenon of dual breadwinners in Canada are: (1) women are able to contribute to the budget of the family; and (2) families with dual breadwinners are more likely to progress economically and financially. Works Cited Canadian Human Rights Commission. Social Equality in Canada: A Submission from the Canadian Human Rights Commission to the United Nations Human Rights Council as part of the Universal Periodic Review (UPR). 4 Dec. 2008. 1 May 2009. . Cranford, Cynthia J., Leah F. Vosko, and Nancy Zukewich. â€Å"The Gender of Precarious Employment in Canada.† Industrial Relations 58 (2003): 454-482. Erickson, Lynda and Brenda O’Neill. â€Å"The Gender Gap and the Changing Woman Voter in Canada.† International Political Science Review 23 (2002): 373-392. Errington, Elizabeth Jane. Wives and mothers, schoolmistresses and scullery maids working women in Upper Canada, 1790-1840. Montreal: McGill-Queen’s University Press, 1995. Human Resources and Skills Development Canada. History of Employment Equity. 16 Sept. 2003. 1 May 2009. . —. Employment Equity Act Annual Report – 2007: Chapter 1: Women. 18 Jul. 2008. 1 May 2009. . Saltz, Gail. â€Å"Women as Breadwinners?† MSNBC.com. 24 Jan. 2007. 1 May 2009. Statistics Canada. Labor Force Information. 9 Apr. 2009. 1 May 2009. . —. Study: Wives as Primary Breadwinners. 23 Aug. 2006. 1 May 2009.

Personal Narrative- The Day My Sister Left for College Essay

Personal Narrative- The Day My Sister Left for College I had woken up extra early that morning to watch it all happen. To watch part of my life that had been ever so dominant disappear in a small gold 96’ Saturn. I watched it carefully, not thinking that these few moments would be our last, but that they would be the last that we were in some way equal. The day that my big sister drove away to college was the day my life changed. For the past 15 years, I had wanted to live and breathe whatever she did. A living shadow, I guess would be a good way to describe it. She was just so cool. Who wouldn’t want to be her? Flashbacks entered my head as my mom and dad scurried around for the last things to load up while my sister read off†¦show more content†¦Ã¢â‚¬Å"You be careful now squirt,† my father answered solemnly. â€Å"I checked your oil so your car should make it down fine.† My sister rolled her eyes affectionately, at the fact that this was the only thing he could think of to say. She then turned to my mother. â€Å"Bye Mommy,† she whispered with a hug. â€Å"I love you.† And then she turned to me. I felt special that she had saved me for last. I smiled at her, and she did the same to me. We had grown inseparable over the past few years especially, but now it was time to say goodbye. I knew at that point that nothing at all would change, that we would still be sisters, still be best friends, still be inseparable. Who cares if we’re 5  ½ hours away? This was us. â€Å"Well, I guess this is it,† she said. â€Å"Ya. For now at least.† â€Å"Wendy, I know you don’t want things to change between us, but I want you to realize that they will. No matter what, I’m going to be really far away, and we probably won’t be as close, but we will always be sisters. And I’ll always love you.† And then I realized that things wouldn’t be the same. That things were going to change, because in reality, she would be there, and I would be here. And then I felt scared. And resentful. 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Although she was in the sixth grade, I thought she was the smartest girl ever. My mother never went to college and she has dyslexia, she was the only female I knew older than me thatRead MoreCharles Perrault’s Fairytales1228 Words   |  5 PagesThe Introduction: Fairytales are stories that have some magical aspects. They usually tell a story about a castle and times when kings ruled the land. I always loved the princesses in these stories. When I was young, I would dress up as them. My friends and I would act out the stories. They usually teach a lesson. I always wanted the princess to escape of find a happy ending. Most fairytales end with â€Å"Happily ever after.† Stories give us a distraction and a fantasy from real life. StoriesRead MoreConfidence Enables A Person to Try New Things1471 Words   |  6 Pages During my early years I was bullied in and out of school. My first experience with bullying started when I was in daycare. A girl named Mary Doe. Every time I saw her she would talk about either my hair or my clothes or the way I looked. One day, my brother and Mary Doe’s sister were watching Mary Doe and I and then Mary Doe’s aunt had told her to leave me alone. And after her aunt left the room, Mary Doe started pushing me to see what I would do and after a while I got really mad so I punched herRead More Personal Narrative: Identity Essay1338 Words   |  6 PagesPersonal Narrative: Identity Identity-â€Å"Ones personal qualities.†Identiy is something only he or she can fully define. My uncle says I am affectionate,cheerful, and calm. My grandmother sees me as slim, pretty and sweet. My dad described me as perky, cheerful and happy, my mom says beautiful, gentle, and self-conscious. These adjectives describe me accurately, yet they are only abstract versions of me. Adjectives cannot begin to describe me and I aknowlege these descriptions for what they areRead MoreNarrative Essay About Having A Dream1628 Words   |  7 PagesWe’ve gotten to the point where dreaming is just that. A dream. Yet, for my mom, that wasn’t the case. My mother was born on March 24, 1973, in a small village in Guatemala. She grew up there for about six or seven years before she moved to California. One day in September of 1980, her mother told her they were going to leave to a better place. They crossed the border and began a life in a completely different country without my mother knowing any bit of English. She had to try and live in an entirelyRead MoreMy Family s Story Of Immigration1966 Words   |  8 Pagesthe places they’ve come from, their personal narratives, and their integration, many share commonalities within the American immigrant experience. My family is no exception to this fact as they highlight many of the theories of migration outlined in sociology. By examining my family’s story of immigration through these different lenses, I hope to gain a deeper understanding and appreciation for those who ultimately brought me into America. Around 85 years ago, my great uncle’s first impression of